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"What a sense of style, as an artist and a gentleman. "How cool he was," recalls Argentine composer and producer Gustavo Santaolalla. Onscreen, he embodied the archetypal Latin lover with panache: an elegant gentleman with a fedora, suit and tie. Gardel portrayed a gaucho, or Argentine cowboy.
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His first talkie movie role was in the 1931 film Las Luces de Buenos Aires ("The Lights of Buenos Aires"). Gardel formed his own production company and distributed 10 films through Paramount Pictures. His celebrity was catapulted even further when he began starring in Spanish-language movies. With his ensemble of Argentina's best guitarists, he went on tour to South America, France and the U.S.
In the 1930s, Gardel introduced tango to the rest of the world. "Everything that came after Gardel is Gardeliano." Like many fans, he uses Gardel as a noun, an adjective and a verb. "He was the creator," says Oscar Del Priore, founder of the National Tango Academy. Images of Carlos Gardel, like this one on a storefront in Buenos Aires, are still scattered throughout Argentina. But Gardel helped popularize the style as it moved from the underground dance salons to the upper classes.
In Argentina, the tango had begun as music and dance for men looking for work during the Great Depression. After that, everyone began writing poetry for tangos." "One of the greatest revolutions of tango is that recording of 'Mi Noche Triste,' " Gardel aficionado Juan Carlos Apicella says. Before Gardel's interpretation, almost all tangos had been purely instrumental. The song was nostalgic and melodramatic, capturing the sentimentalism of Buenos Aires itself. "Mi Noche Triste," or "My Sad Night," is a now-classic tango story of a man pining for the woman who rejected him. Then Gardel took it one step further and began singing tangos, like his first recorded hit from 1917, "Mi Noche Triste." He learned to sing operas and Spanish operettas, or zarzuelas, in addition to criolla music, a folkloric style from the Argentine countryside.
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Gardel grew up working at opera houses - Buenos Aires had five at the time - as a professional applauder who roused the audiences. They moved to Argentina's capital when he was a baby. But biographer Oswaldo Barsky says documents prove Gardel was born in Charles Romuald Gardes in Toulouse, France, to a single mother. International scholars continue to argue over Gardel's origins Uruguay also claims him as its own. "He was a boy from the middle class, a neighborhood singer who captivated the world." "Gardel is a symbol of the immigrant who triumphs," he says. Horacio Torres, director of the Carlos Gardel Museum, says Gardel was a thoroughly modern figure who revolutionized tango and created a sensation in the 1920s and '30s. The house where Gardel lived with his mother is now a museum filled with photos and artifacts: Gardel's sheet music and instruments, an old Victrola, newspaper clippings of his international travels and movie posters featuring the debonair crooner. Gardel grew up singing in local bars, restaurants and markets in Abasto, once a neighborhood of Italian immigrants. I never get tired of listening to him." Like many Portenos, as the people of Buenos Aires are known, Godinho continues to be extremely passionate about his idol, who died more than 75 years ago. "Look, I have goosebumps talking about him.
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"Gardel is the greatest, the greatest, the greatest," says taxi driver Miguel Angel Godinho, who drives through Buenos Aires blasting old recordings of the tango maestro. His life and death are the stuff of legend. On the streets of Buenos Aires, Carlos Gardel's image is everywhere: the suave singer who introduced tango, a symbol of Argentina's "Golden Age," to the world.